Overview

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We are looking for a pro-active & energised Brand Strategy Consultant who will help create & lead the digital consumer journey in response to the clients business, sales & marketing objectives from an owned, paid & earned media perspective. (S)he is leading & managing auditing, strategy, coaching, trainings & projects while inspiring & challenging international marketing & sales teams of several leading B2C & B2B brands.

Job description

The role will focus around 5 key result areas:

  1. Auditing & Strategy
    – Performing research to identify needs & strategic pillars of clients;
    – Creation & presentation of templates & keynotes at the relevant milestones
    –  (Re)defining the digital strategy and/or operating plans in collaboration with our clients.
  2. Analytics
    – Analysing paid, earned & owned data in the publishers backoffice, challenging the status quo;
    – Setting up & managing the scorecards & data points;
  3. Coaching Brand Analysts
    – Paid: helping setting up & managing the marketplace structure & operations;
    – Owned: guiding owned projects;
    – Earned: helping setting up & managing social content development & operations.
  4. Training
    – Desk research to build & optimise the international, tailored training programs;
    – Building & updating the inventory of training knowledge;
    – Training sessions where applicable;
  5. Project Management
    – Steer and manage projects as key point of contact of the client;
    – Catalyst & support of business development;
    – Managing, together with your colleagues, the ‘league of experts’.

Profile

– You are a professional, pro-active manager, with strong ownership & business ethics;
– You combine a burst of energy with healthy critical thinking;
– You have minimum 7 years of experience in an (inter)national marketing role on the advertiser or publisher side, or a client-facing advising role on the agency side;
– Having experience with professional digital advertising tools in paid, earned & owned;
– Strong language skills (English, Dutch, French) are important;
– You work on Mac with Google for Work or are familiar with its office suite.

Our Offering

– A fulltime exciting job with a competitive renumeration package including a company car and other benefits.
– Full range of knowledge and skill building opportunities.
– Your own customer portfolio existing of inspiring international and national brands.
– A flat organisational structure allowing everyone to have impact and participation within the team.
– A solid and committed team and a people oriented company culture: work, play & engage.
– An inspiring office on a vibrant location consisting of marketing & tech companies, shops and food.
– Lots of cookies & fruit all year long.

About Bake & Company

Bake & Company is an international powerhouse of experienced Digital Marketing Architects, with over 10 years of experience in building brands in digital media. Combining strategic & technical skills. Endorsed nor bound by creative or media agencies, products. Putting brand objectives & business impact at the heart of the strategy. Not distracted by tactics.

We work for an international portfolio of several leading consumer & professional brands like BMW, Coca-Cola, Lidl, Samsonite, MediaMarkt, Goodyear, Dunlop, Aiki, Royco, Medialaan, etc..